Data Science, Analytics, & Application
Data-Driven Strategy. Smarter Investments. Stronger Results.
Our custom dashboards give you a full 360 degree view of performance, allowing us to make data backed, ROI focused decisions that drive results.
Harness Data. Maximize Impact. Outperform the Competition
We harness the power of data driven insights to fuel strategic growth and market leadership. By leveraging advanced analytics, we identify high impact opportunities, optimize performance across every channel, and maximize return on investment (ROI), delivering measurable success and long term impact.
We do not just analyze past performance; we predict what comes next. Our Data Science approach helps brands make smarter, faster, and more informed media decisions.
Core Offerings
Custom-Tailored
Dashboards
Unite attributed data into a client-friendly, actionable dashboard that reveals real-time insights and empowers smarter decision-making.
Creative A/B
Testing
Test. Learn. Optimize.
Run multiple creative
variations to identify top performers, refine
messaging, and maximize return on
investment (ROI).
Multi-Channel
Attribution
Get a detailed perspective on your campaign’s performance across all mediums, ensuring optimized multi-channel share and data-backed adjustments.
Geo-Targeting
Precision
Pinpoint your audience by region to measure impact and scale effectively for higher engagement.
Competitive Research
& Application
Stay ahead of the curve with deep competitor insights. See what’s working in the market and apply key learnings to enhance your strategy.
Multi-Attribution
Modeling
Gain a holistic view of the customer journey with multiple attribution models, helping you understand how different mediums influence conversions.
Success Stories
Data-Driven
Strategy,
Meaningful
Results
Client Goal: Lead/Form Fills
Podcast Strategy That Delivered Results
Reduced Cost per Lead by -30%
Improved overall cost efficiency, including an -8% drop in cost per conversion.
Launched Podcasting as a Scalable Lead Channel
Successfully introduced podcast advertising as a reliable and scalable source of high-quality leads.
Scaled Campaign
Expanded original campaign volume by +28% while lowering cost per lead and increasing market share dominance.
Client Goal: Appointments
Optimizations & On-Air Endorsements That Drove Results
Improved Cost per Appointment by +15%
Increased appointment volume by +7% while lowering acquisition costs.
Optimized Dayparts & Endorser Strategy
Identified new dayparts and authentic endorsers, resulting in a +10% lift in ad frequency and stronger station alignment.
Exceeded Performance Goals by +22%
Campaign consistently ranked as the top lead source, outperforming KPIs and driving high-value engagement.
Client Goal: Phone Calls
Creative Strategy That Drove Performance
Improved Quality Call Volume by +70%
Significantly increased the number of qualified calls over 60 seconds.
Re-Launched with New Creative for Deeper Audience Engagement
Brand enhanced messaging led to increased call volume and chat interaction rates.
Sparked +88% Growth in Online Lead Volume
New creative assets unlocked a scalable online lead source, fueling a national rollout initiative.